Email marketing

When this service helps

A new subscriber may need help understanding the range, while a recent buyer may want care instructions or information about a related product. We plan the messages around those situations, review the list and write copy that makes the purpose of each email clear.

What we look at first

We map the moments when an email would be useful: a new subscription, a first purchase, a care question or a likely reorder. We inspect consent, segment rules and existing messages before adding a new sequence. That prevents customers receiving a welcome offer immediately after paying full price.

The scope of work

• Welcome and post-purchase flows
• Campaign calendar and copy
• Segmentation and deliverability checks

What you receive

You receive a flow map, subject lines, message copy and a clear exit condition for each sequence. We test mobile reading, links and unsubscribe behaviour. A campaign review looks at delivery and complaints alongside clicks and orders, so the next send has a reason.

Starting with the list you have

We ask how subscribers joined, what they expected to receive and which messages are already running. Your email platform, product catalogue and available customer information shape the plan. Before a sequence is approved, we agree on who enters it, what happens after a purchase and when the messages should stop.

Reviewing the whole message

The subject line earns attention, but the email still has a job to do. We check that the offer is understandable on a phone, the links lead to the right pages and the next action is easy to find. We also look at how often people hear from you across campaigns and automated messages, so separate sends do not create a crowded inbox.

How we review progress

We read clicks, orders, delivery issues and unsubscribes together. We also check whether campaigns and automated messages overlap, so changes to the plan take account of the full experience of receiving your email.