Influencer marketing

When this service helps

We look for a sensible connection between your product, the creator and the people following their work. The campaign brief explains what needs to be communicated and what can be demonstrated. It also leaves room for the creator to present the product in a way their audience understands.

What we look at first

We look at the audience conversation around a creator, the language they use and how naturally the product fits their work. The shortlist records the reason for each choice. Audience size is one input alongside relevance, production quality and the kind of questions followers ask.

The scope of work

• Creator shortlist and audience review
• Campaign briefs and approval schedule
• Tracking links and post-campaign review

What you receive

The brief identifies the claim the creator can support, the content required, review dates, rights and how the partnership will be disclosed. We agree on a link or code where appropriate and review what the content taught us as well as the actions we can attribute.

Agreeing the partnership before production

We work through the content format, product delivery, review stages and intended use of the finished material. Creator fees, paid promotion and any additional usage rights need to be discussed as part of the campaign budget. Sorting out those details early helps both sides understand what they are agreeing to produce.

What the review can tell you

A tracking link or code can show some responses to a collaboration. Comments can reveal a different kind of value: what people understood, what they doubted and what they wanted to know before buying. We review both, explain the limits of the available information and use the findings when considering another partnership.

How we review progress

We review the published content, the audience response and the visits or actions that can be linked to the collaboration. The findings help you judge the partnership and prepare a better brief for future work.