How we work

Yes. You can begin with a specific piece of work, such as a search review, product copy or a set of welcome emails. We discuss what you need and agree on the deliverables and review stages. If another issue is likely to affect the work, we explain it before you decide on the scope.

Tell us what is happening now. Are enquiries slow, are visitors leaving without buying, or is the offer difficult to explain? We review the available information and recommend where to begin. Sometimes that means improving a page or the message before increasing traffic. The recommendation should fit the problem and the resources available.

The report shows the measures agreed for the project, the period being reviewed and the context needed to read the figures. We explain changes that deserve attention and recommend what to do next. For enquiries, we discuss their quality as well as their number. For a store, orders and purchase value help put traffic and advertising costs in perspective.

Start with your website or business name, what you sell and the help you are looking for. A recent campaign or an example of a recurring customer question is useful. Include a launch date or budget range if you have one. You can send a short message and fill in the detail during the conversation.

We can agree a scope that fits the people already involved in your marketing. Your team may handle design, website development or customer service while we take on a defined part of the work. We clarify the handoffs and approvals at the start, particularly where publishing or tracking depends on access held by another team.

Timing depends on the assignment, the material available and the reviews it needs. We discuss a schedule after understanding the scope. Launching a campaign and having enough information to judge it are different milestones. We explain when the work can be ready and when a useful performance review is likely to be possible.

We discuss the scope before proposing the cost of the work. Advertising spend, creator fees and any additional production should be identified separately where they apply. If the brief changes, we discuss the effect on cost and timing before adding the work. This helps you decide what to prioritize within your available budget.

We agree who reviews the material and who gives final approval. Your feedback should include any corrections to product details, the offer or the way the business wants to communicate. Collecting comments at the agreed stages makes them easier to act on and helps keep related assets consistent before publication.