Paid media and PPC

When this service helps

We plan paid search and social campaigns with the page and offer the customer will reach in mind. Before recommending a budget split, we review what you sell, how an enquiry or order is handled and which audiences are relevant. The first tests help us understand where further work is needed.

What we look at first

We read the offer, margins and conversion path before proposing a budget split. A search for a specific product needs a different landing page from a first encounter with the brand on social. We plan creative and landing pages together so the promise carries through.

The scope of work

• Search and paid social planning
• Ad creative and landing page briefs
• Budget pacing and audience tests

What you receive

For each test, we write down what we are trying to learn and agree a spending limit and review date. We consider the enquiries or sales it brings in alongside the amount spent. If the ad reaches suitable customers but the page leaves them unsure, we discuss a page change before another audience test.

Building a realistic campaign brief

We need to understand the offer, the audience and the budget available for media and production. Delivery areas, stock levels, enquiry handling and the value of a sale can all affect the plan. We agree on the test budget and the point at which to review it before asking a campaign to do more.

Following the click

An ad can be clear while its landing page leaves basic questions unanswered. We follow the route a visitor takes and check whether the price, offer and next step match the ad. During review, we look for where people stop and use that evidence to decide whether to change the creative, the audience or the page.

How we review progress

We review the cost and quality of enquiries or orders alongside the campaign spend. Where the business can share margins and purchase values, those details help us assess performance more usefully.